Google Think Week

The Brief: 

Timed during Q3 holiday strategy planning, the objective was to engage C-suite decision-makers and agency leads, share major product announcements, and completely transform a familiar venue into an immersive, premium environment. 

Creative Leadership & Strategic Process: 

Visual Identity Development: 

Designed a cohesive event Vis ID that extended core Google Marketing Live guidelines while giving Think Week its own distinct identity. Built a flexible visual framework using distinct iconography and curated color palettes to give Retail and Leads unique sub-identities under one unified umbrella. 

Digital Signage & Template Decks: 

Directed screen content and breakout visuals, conducting regular design reviews with the animation and content teams to ensure the Vis ID translated accurately onto digital canvases. Creating a cohesion between digital screen moments and physical environmental builds. 

Master-Plan Spatial Transformation: 

Overhauled a well-known event space to create a completely fresh physical journey. Replaced existing venue furniture with rental pieces more on brand, introduced large-scale scenic graphic walls, column wraps, and custom entry portals to dress the room and direct the attendee journey. 

Attendee Touchpoints: 

Defined distinct functional zones across the floor plan using custom carpet inlays and architectural Molo walls, creating dedicated spaces for networking, demos and high-density product discussions without affecting flow. 

Interactive Demo Storytelling: 

Elevating product demos beyond traditional monitors on walls, collaborated directly with Google product leads to build physical-digital contextual environments. Added tactile propping such as retail clothing racks and mirror displays for the "Try It On" AI feature translating abstract software into tangible, human-centered product narratives. 

High-Impact Measurable Results: 

Delivered an intentional, detail-driven experience that successfully hosted 50 customer success stories and 9 hands-on AI demos, reaching maximum capacity with 700+ executive guests daily across both event days.