GML - Google Ads AI Demos

The Brief:

The objective was to shift advertiser perception, build trust in Google’s AI-powered ads ecosystem, and showcase real customer stories through memorable, human-centered physical and digital experiences.

Creative Leadership & Process:

Conceptualization & AI-Assisted Workflows: 

Led initial creative direction and rapid ideation with a dedicated design team, utilizing generative AI tools Gemini alongside conceptual sketching to rapidly prototype and visualize early spatial concepts.

Product Alignment & Narrative Strategy:

Presented early concepts to Google product teams to establish strategic alignment. Uncovered key product insights to translate complex technologies into intuitive 3D environments, sketch wireframes, and user flows grounded in Google brand guidelines.

High-Fidelity Visual & Screen Development:

Elevated early concepts into photo-realistic 3D environmental renders, detailed graphic storyboards, and integrated motion graphics to define the look, feel, and interactive flow of each demo space.

Cross-Functional Spatial Integration:

Partnered directly with Google’s Events & Experiences team to integrate the interactive activation seamlessly into the broader GML design aesthetic—adhering to footprint allocations, sustainable material selections, and architectural guidelines.

Fabrication & Production Handoff:

Directed external fabrication partners through technical build specs and material approvals to ensure physical builds matched design intent. Oversaw creative quality control leading up to installation, empowering on-site teams to execute testing for a flawless live run.